GTM in Practice with Stage 2 Capital

GTM in Practice with Stage 2 Capital

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GTM AI How to Guide: Pipeline Intelligence Engine
Turn your CRM export into a complete pipeline forecast and recommendations — in one prompt.
 • Mandy Cole
How to Build a Health Score Teams Trust
How to account for segment differences, seasonality, and real customer context without overcomplicating your model.
 • Liz Christo
How Forter Rebuilt Their Entire Territory and Account Strategy Using AI
A step-by-step look at how Forter built their first-ever ICP, assigned 65,000 accounts, and delivered a global territory model in six weeks
 • Mandy Cole
Three Metrics Every New Founder Should Track
Focus on value delivery, not vanity dashboards, in your first 12–18 months.
 • Liz Christo
Uplevel or Replace? A CEO’s Dilemma at Series B
How Henry Schuck, Founder & CEO of ZoomInfo, thinks about internal growth, leadership transitions, and how to know when it’s time for change.
 • Liz Christo
Driving Awareness with Answer Engine Optimization with Sydney Sloan, CMO Advisor to G2
Why buyer discovery is shifting from search engines to AI answers, and what Answer Engine Optimization means for modern go-to-market teams
 • Mandy Cole
When to Bet on Channel Partners Early
How to support partnerships at the seed stage without stalling direct sales.
 • Liz Christo
What’s Working Now in GTM AI: How Rally Reimagined Win Analysis with AI
A practical look at using AI to uncover why deals really close—and how to operationalize those learnings.
 • Mandy Cole
4 Predictions for GTM in 2026
Here’s what I think will matter most this year.
 • Liz Christo
GTM in Practice with Stage 2 Capital
GTM in Practice with Stage 2 Capital
Scaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.
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GTM in Practice with Stage 2 Capital

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