GTM in Practice with Stage 2 Capital

GTM in Practice with Stage 2 Capital

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Giving Thanks (+ some light reading for the holiday)
Happy Thanksgiving from all of us here at Stage 2 Capital
 • 
Liz Christo
PIPs Done Right: Build Accountability, Not Anxiety
Make performance plans a cultural asset, not a morale risk.
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Liz Christo
How to Rethink Campaigns in the AI Era
A practical guide to using AI to scale smarter, more personalized marketing campaigns.
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Mandy Cole
Credits Aren’t a Strategy: Rethinking AI Pricing Models
Why today’s popular hybrid pricing is just a bridge to better value capture (and how to make it work for now)
 • 
Liz Christo
How to Help Your Head of Marketing Win Early
Set priorities, reduce distractions, and guide them toward fast impact across GTM, content, and AI initiatives.
 • 
Liz Christo
How to Launch New Products Without Losing Focus
A guide to introducing a new product line without distracting your GTM team
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Liz Christo
Turning First Meetings Into Real Pipeline
Tactical ways to improve early-stage funnel conversion
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Liz Christo
Building Outbound from Scratch: A Founder’s Playbook
How the Salesmotion team turned cold outreach into a repeatable process that works
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Liz Christo
Fundraising FOMO: How to Spark Real Momentum
How to build meaningful investor momentum that actually converts.
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Liz Christo
GTM in Practice with Stage 2 Capital
GTM in Practice with Stage 2 Capital
Scaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.
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GTM in Practice with Stage 2 Capital

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