Dear Stage 2

Dear Stage 2

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The Financial Impact of Monthly SaaS Renewals
How moving from annual contracts to month-to-month renewals affects valuation, cash flow, and retention.
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Liz Christo
Breaking Down Your First Term Sheet: What Founders Need to Know
Understand key terms, common pitfalls, and how to negotiate your first term sheet.
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Liz Christo
The 25-Day Plan to Revive Closed-Lost Opportunities
Step-by-step outreach tactics for getting back in the door
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Liz Christo
What It Takes To Raise A Seed Round In Today's Market
We asked four top early-stage investors what it really takes to raise in today’s market. Here’s what they said.
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Liz Christo
Cut Through the Noise: Finding the Right Sales Metrics
Inherited a sales team? Advice on how to uncover what’s actually driving performance
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Liz Christo
Buying out contracts: How to Displace an Existing Vendor
How to Win Customers Stuck in Long-Term Agreements
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Liz Christo
1
How to Build a High-Performance Sales Culture Without Burning Out Your Team
What top sales leaders do to keep teams motivated and productive.
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Liz Christo
From BDR to AE: Finding the Right Sales Mentor
No time with your manager? Here’s how to build a support system for success.
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Liz Christo
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Raising Capital in a Tough Market
How to win investor trust despite market hesitations and higher benchmarks.
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Liz Christo
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Dear Stage 2
Dear Stage 2
Dear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.
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