Dear Stage 2

Dear Stage 2

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From Churn to Growth: Mapping Your Expansion Playbook
How to segment customers, define triggers, and align your GTM team
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Liz Christo
Track This Metric Before Your AI Customers Churn
Fast-growing AI startups risk losing customers unless they monitor real product usage, not just ARR.
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Liz Christo
2
3 Simple Ways to Make Your Pricing Match Value Delivered
If your pricing model is stalling deals, it’s time to align with how your buyers think
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Liz Christo
Should You Create a New Category?
Three questions to ask before you define your own space.
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Liz Christo
1
How to Identify and Invest in Top Talent
Use these frameworks to align your leadership team and get the most from your next offsite.
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Liz Christo
Building Under Constraint: The $10M/Employee Playbook
What happens when your team isn’t allowed to grow — and why that might be good.
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Liz Christo
1
How to Build a Content Engine as a Team of One
How to Use AI Throughout Your Content Development Process
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Liz Christo
How to Keep Your Manager Updated Without Overwhelming Them
A guide to managing up effectively in a fast-moving team.
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Liz Christo
The Financial Impact of Monthly SaaS Renewals
How moving from annual contracts to month-to-month renewals affects valuation, cash flow, and retention.
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Liz Christo
Dear Stage 2
Dear Stage 2
Dear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.
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