Who doesn’t love an advice column?

For all of you avid GTM learners who secretly love Dear Abby, I am excited to welcome you to a new weekly advice column, Dear Stage 2, where I, and our network our LPs, will be answering your most pressing go-to-market (GTM) questions. 

My goal is to deliver timely, relevant and REAL advice in the form of bite-size content to enjoy with your morning coffee — it will never take you more than 3 minutes to get up to speed on the weekly topic(s). 

Stage 2 Capital is the first venture capital firm backed by 500+ GTM executives. To find out more, visit the Stage 2 Capital website.

The details…

  • ✍️ I will accept questions on a rolling basis. As with the classic, Dear Abby, we’ll anonymize when we publish — so don’t shy away, ask what you are really thinking!

  • 🗓️ I will answer at least one question each week.

  • 🧑‍💼 I will pull in relevant leaders to make sure your questions are answered from practitioners and operators who have dealt with your unique challenge. While I am taking the lead, we are bringing together the collective advice, learnings, and how-tos of the 500+ GTM execs in the Stage 2 Capital network.

Whether you're just starting out and trying to figure out the best way to get your product in front of potential customers, or you're looking to fine-tune your GTM strategy, "Dear Stage 2" has you covered 🤝

Get to know me!

If you’ve made it this far, I owe you a bit about me - Liz Christo. I’m an operator turned investor and have a passion for all things go-to-market. As a Partner at Stage 2, I work closely Dan Heck to back early stage entrepreneurs in their journey to build generational software businesses.

I’m an avid reader (book recommendations?), amateur chef (recipes to share?) and spend as much time as I can outside in VT with my husband Drew and dog Bear.

Have a question for me and the Stage 2 network?

Submit it through our website and you may see it answered in an upcoming column. In the meantime, subscribe below to receive the Dear Stage 2 column in your inbox every weekend!

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Dear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.


Investor and GTM Advisor