Who doesn’t love an advice column?
For all of you avid GTM learners who secretly love Dear Abby, I am excited to welcome you to a new weekly advice column, Dear Stage 2, where I, and our network our LPs, will be answering your most pressing go-to-market (GTM) questions.
My goal is to deliver timely, relevant and REAL advice in the form of bite-size content to enjoy with your morning coffee — it will never take you more than 3 minutes to get up to speed on the weekly topic(s).
Stage 2 Capital is the first venture capital firm backed by 500+ GTM executives. To find out more, visit the Stage 2 Capital website.
The details…
✍️ I will accept questions on a rolling basis. As with the classic, Dear Abby, we’ll anonymize when we publish — so don’t shy away, ask what you are really thinking!
🗓️ I will answer at least one question each week.
🧑💼 I will pull in relevant leaders to make sure your questions are answered from practitioners and operators who have dealt with your unique challenge. While I am taking the lead, we are bringing together the collective advice, learnings, and how-tos of the 500+ GTM execs in the Stage 2 Capital network.
Whether you're just starting out and trying to figure out the best way to get your product in front of potential customers, or you're looking to fine-tune your GTM strategy, "Dear Stage 2" has you covered 🤝
Get to know me!
If you’ve made it this far, I owe you a bit about me - Liz Christo. I’m an operator turned investor and have a passion for all things go-to-market. As a Partner at Stage 2, I back early stage entrepreneurs in their journey to build generational software businesses.
I’m an avid reader (book recommendations?), amateur chef (recipes to share?) and spend as much time as I can outside in VT with my husband Drew and dog Bear.
Have a question for me and the Stage 2 network?
Submit it through our website and you may see it answered in an upcoming column. In the meantime, subscribe below to receive the Dear Stage 2 column in your inbox every weekend!
