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Venturing into ABM: Advice for early-stage GTM teams
How to get started with account-based marketing when resources are limited.
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Liz Christo
Why AEs need to be generating their own pipeline
How to own your sales destiny as a new AE for an early-stage company.
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Liz Christo
How, when, and why to roll out a sales qualification methodology
Tips for leveraging a sales methodology for team alignment
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Liz Christo
Refreshing Equity Grants: Retain and Reward Top Talent
Best practices for structuring equity refresh grants to motivate and retain your team as vesting schedules end
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Liz Christo
Making Sense of Revenue Metrics for Fundraising
How to navigate the complexities of mixed revenue models in your next fundraise
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Liz Christo
How to Turn Warm Referrals into a Reliable Sales Engine
Leverage your network to generate steady, high-quality leads
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Liz Christo
Marketing metrics that matter (TEMPLATE)
How to prepare board meeting slides that will spark engagement
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Liz Christo
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The Enterprise Expansion Strategy
A tactical guide to expanding your footprint within enterprise accounts.
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Liz Christo
The First 90 Days: A Guide to Evaluating Your New VP of Sales
What to expect in the first few months and how to measure success (beyond pipeline).
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Liz Christo
A forecast meeting agenda that gets results
Tips for making your CRM the key to forecast meeting success
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Liz Christo
2
How to Build a High-Performance Sales Culture Without Burning Out Your Team
What top sales leaders do to keep teams motivated and productive.
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Liz Christo
Streamline account planning with AI
How automation transforms traditional processes for better results
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Liz Christo
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