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How to Keep Your Manager Updated Without Overwhelming Them
A guide to managing up effectively in a fast-moving team.
Apr 26
•
Liz Christo
3
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How to Keep Your Manager Updated Without Overwhelming Them
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The Financial Impact of Monthly SaaS Renewals
How moving from annual contracts to month-to-month renewals affects valuation, cash flow, and retention.
Apr 19
•
Liz Christo
2
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The Financial Impact of Monthly SaaS Renewals
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Breaking Down Your First Term Sheet: What Founders Need to Know
Understand key terms, common pitfalls, and how to negotiate your first term sheet.
Apr 12
•
Liz Christo
3
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Breaking Down Your First Term Sheet: What Founders Need to Know
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The 25-Day Plan to Revive Closed-Lost Opportunities
Step-by-step outreach tactics for getting back in the door
Apr 5
•
Liz Christo
4
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The 25-Day Plan to Revive Closed-Lost Opportunities
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March 2025
What It Takes To Raise A Seed Round In Today's Market
We asked four top early-stage investors what it really takes to raise in today’s market. Here’s what they said.
Mar 29
•
Liz Christo
3
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What It Takes To Raise A Seed Round In Today's Market
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Cut Through the Noise: Finding the Right Sales Metrics
Inherited a sales team? Advice on how to uncover what’s actually driving performance
Mar 22
•
Liz Christo
3
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Cut Through the Noise: Finding the Right Sales Metrics
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Buying out contracts: How to Displace an Existing Vendor
How to Win Customers Stuck in Long-Term Agreements
Mar 15
•
Liz Christo
5
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Buying out contracts: How to Displace an Existing Vendor
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1
How to Build a High-Performance Sales Culture Without Burning Out Your Team
What top sales leaders do to keep teams motivated and productive.
Mar 8
•
Liz Christo
7
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How to Build a High-Performance Sales Culture Without Burning Out Your Team
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From BDR to AE: Finding the Right Sales Mentor
No time with your manager? Here’s how to build a support system for success.
Mar 1
•
Liz Christo
2
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From BDR to AE: Finding the Right Sales Mentor
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February 2025
Raising Capital in a Tough Market
How to win investor trust despite market hesitations and higher benchmarks.
Feb 22
•
Liz Christo
4
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Raising Capital in a Tough Market
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Making Sense of Revenue Metrics for Fundraising
How to navigate the complexities of mixed revenue models in your next fundraise
Feb 15
•
Liz Christo
13
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Making Sense of Revenue Metrics for Fundraising
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Building a Content Plan for Multiple Buyer Personas
How to create role-specific messaging without overloading your marketing team.
Feb 8
•
Liz Christo
4
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Building a Content Plan for Multiple Buyer Personas
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