Archive - GTM in Practice with Stage 2 Capital

Driving Awareness with Answer Engine Optimization with Sydney Sloan, CMO Advisor to G2

Why buyer discovery is shifting from search engines to AI answers, and what Answer Engine Optimization means for modern go-to-market teams

Jan 29 • Mandy Cole

When to Bet on Channel Partners Early

How to support partnerships at the seed stage without stalling direct sales.

Jan 17 • Liz Christo

What’s Working Now in GTM AI: How Rally Reimagined Win Analysis with AI

A practical look at using AI to uncover why deals really close—and how to operationalize those learnings.

Jan 7 • Mandy Cole

4 Predictions for GTM in 2026

Here’s what I think will matter most this year.

Jan 3 • Liz Christo

December 2025

Finding Your First Value Metric (Part 2)

How early-stage founders can identify and test pricing models with a limited customer base.

Dec 20, 2025 • Liz Christo

5 GTM Shifts We Saw Founders Get Right in 2025

What worked, what didn’t, and how the best teams actually put AI to work in GTM.

Dec 19, 2025 • Mandy Cole

Your New Head of Sales Just Started. Now What?

Early alignment and trust-building are key to unlocking their impact in the first 90 days.

Dec 13, 2025 • Liz Christo

Anyone Can Accomplish 3 Things in 3 Months

A CEO’s guide to (ruthless) prioritization and finding the real blockers

Dec 6, 2025 • Liz Christo

November 2025

Giving Thanks (+ some light reading for the holiday)

Happy Thanksgiving from all of us here at Stage 2 Capital

Nov 29, 2025 • Liz Christo

PIPs Done Right: Build Accountability, Not Anxiety

Make performance plans a cultural asset, not a morale risk.

Nov 22, 2025 • Liz Christo

How to Rethink Campaigns in the AI Era

A practical guide to using AI to scale smarter, more personalized marketing campaigns.

Nov 19, 2025 • Mandy Cole

Credits Aren’t a Strategy: Rethinking AI Pricing Models

Why today’s popular hybrid pricing is just a bridge to better value capture (and how to make it work for now)

Nov 15, 2025 • Liz Christo

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