How to Build a Health Score Teams Trust

How to account for segment differences, seasonality, and real customer context without overcomplicating your model.

Mar 14 • Liz Christo

5

How Forter Rebuilt Their Entire Territory and Account Strategy Using AI

A step-by-step look at how Forter built their first-ever ICP, assigned 65,000 accounts, and delivered a global territory model in six weeks

Mar 7 • Mandy Cole

7

February 2026

How DataSnipper Used AI to Build Confidence (and Adoption) During a Major Product Launch

How DataSnipper Used a Custom GPT to Launch Its First AI Product — and Got 75% of Sales Calls Talking About It in Four Weeks

Feb 28 • Mandy Cole

5

Three Metrics Every New Founder Should Track

Focus on value delivery, not vanity dashboards, in your first 12–18 months.

Feb 21 • Liz Christo

12

Uplevel or Replace? A CEO’s Dilemma at Series B

How Henry Schuck, Founder & CEO of ZoomInfo, thinks about internal growth, leadership transitions, and how to know when it’s time for change.

Feb 7 • Liz Christo

3

1

January 2026

Driving Awareness with Answer Engine Optimization with Sydney Sloan, CMO Advisor to G2

Why buyer discovery is shifting from search engines to AI answers, and what Answer Engine Optimization means for modern go-to-market teams

Jan 29 • Mandy Cole

7

2

When to Bet on Channel Partners Early

How to support partnerships at the seed stage without stalling direct sales.

Jan 17 • Liz Christo

7

1

What’s Working Now in GTM AI: How Rally Reimagined Win Analysis with AI

A practical look at using AI to uncover why deals really close—and how to operationalize those learnings.

Jan 7 • Mandy Cole

6

4 Predictions for GTM in 2026

Here’s what I think will matter most this year.

Jan 3 • Liz Christo

9

1

1

December 2025

Finding Your First Value Metric (Part 2)

How early-stage founders can identify and test pricing models with a limited customer base.

Dec 20, 2025 • Liz Christo

9

5 GTM Shifts We Saw Founders Get Right in 2025

What worked, what didn’t, and how the best teams actually put AI to work in GTM.

Dec 19, 2025 • Mandy Cole

7

1

Your New Head of Sales Just Started. Now What?

Early alignment and trust-building are key to unlocking their impact in the first 90 days.

Dec 13, 2025 • Liz Christo

4