Subscribe
Sign in
Home
Ask a Question
GTM AI
Dear Stage 2
Archive
Latest
Top
Discussions
Giving Thanks (+ some light reading for the holiday)
Happy Thanksgiving from all of us here at Stage 2 Capital
Nov 29
•
Liz Christo
2
1
PIPs Done Right: Build Accountability, Not Anxiety
Make performance plans a cultural asset, not a morale risk.
Nov 22
•
Liz Christo
2
How to Rethink Campaigns in the AI Era
A practical guide to using AI to scale smarter, more personalized marketing campaigns.
Nov 19
•
Mandy Cole
4
1
Credits Aren’t a Strategy: Rethinking AI Pricing Models
Why today’s popular hybrid pricing is just a bridge to better value capture (and how to make it work for now)
Nov 15
•
Liz Christo
6
1
How to Help Your Head of Marketing Win Early
Set priorities, reduce distractions, and guide them toward fast impact across GTM, content, and AI initiatives.
Nov 8
•
Liz Christo
2
1
How to Launch New Products Without Losing Focus
A guide to introducing a new product line without distracting your GTM team
Nov 1
•
Liz Christo
2
October 2025
Turning First Meetings Into Real Pipeline
Tactical ways to improve early-stage funnel conversion
Oct 25
•
Liz Christo
1
1
Building Outbound from Scratch: A Founder’s Playbook
How the Salesmotion team turned cold outreach into a repeatable process that works
Oct 18
•
Liz Christo
8
3
2
Fundraising FOMO: How to Spark Real Momentum
How to build meaningful investor momentum that actually converts.
Oct 11
•
Liz Christo
1
Base, Best, Worst: Your 2026 Planning Framework
A tactical guide to building aligned annual plans with clear levers for growth, or course correction.
Oct 4
•
Liz Christo
3
September 2025
Don’t Launch Before You Answer These 5 Questions
A checklist for your next big launch
Sep 27
•
Liz Christo
6
1
How Early-Stage Companies Are Rethinking CRMs in the Age of AI
AI-first CRMs are poised to disrupt traditional workflows and revolutionize user expectations. First up: no more data entry.
Sep 24
•
Mandy Cole
6
1
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
