Stage 2 Newsletter

Stage 2 Newsletter

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The Modern Outbound Workflow: How to Deliver Pipeline Without an SDR Team (With a Little Help From AI)
How QuotaPath Built a High-Performing Outbound Engine, Without an SDR Team
 • 
Mandy Cole
Using (Off-The-Shelf) AI to Build a Scalable GTM Playbook: Lessons from MedScout
How MedScout built a scalable GTM motion using plug-and-play AI tools
 • 
Mandy Cole
Goodbye, MQLs. Hello, Qualified Pipeline.
What happens when you stop chasing leads and start prioritizing accounts?
 • 
Liz Christo
Getting Your First AEs Off the Ground
Why prepping pipeline, defining your ICP, and stepping out of the way are critical to your success.
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Liz Christo
2

June 2025

How to Use Wikipedia to Boost LLM Visibility
As LLMs reshape how buyers find information, Wikipedia pages can be your company’s ticket to being “known.”
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Liz Christo
The New Front Door: How Founders Must Navigate the LLM SEO Shift
Winning the LLM Game: A Practical Playbook for AI-Era SEO
 • 
Mandy Cole
What Early GTM Benchmarks are Telling Us
From pipeline coverage to CAC payback, here’s where 150+ startups stand, and what to do if you're off track.
 • 
Liz Christo
From Churn to Growth: Mapping Your Expansion Playbook
How to segment customers, define triggers, and align your GTM team
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Liz Christo
Track This Metric Before Your AI Customers Churn
Fast-growing AI startups risk losing customers unless they monitor real product usage, not just ARR.
 • 
Liz Christo
2

May 2025

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