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The Enterprise Expansion Strategy
A tactical guide to expanding your footprint within enterprise accounts.
Feb 1
•
Liz Christo
3
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Dear Stage 2
The Enterprise Expansion Strategy
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January 2025
Equity Negotiation Tips for Your Next Role
From exercising options to negotiating your next package, here are some tips for what to know about startup equity.
Jan 25
•
Liz Christo
5
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Dear Stage 2
Equity Negotiation Tips for Your Next Role
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How to Turn Warm Referrals into a Reliable Sales Engine
Leverage your network to generate steady, high-quality leads
Jan 18
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Liz Christo
4
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How to Turn Warm Referrals into a Reliable Sales Engine
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Rethinking Your Event Strategy
How flipping the traditional event playbook may be the key to new opportunities.
Jan 11
•
Liz Christo
3
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Dear Stage 2
Rethinking Your Event Strategy
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Board Meeting Best Practices for CEOs
Tips for clarity, alignment, and leveraging your board’s expertise.
Jan 4
•
Liz Christo
4
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Board Meeting Best Practices for CEOs
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December 2024
2025 Predictions: 3 Ways AI Will Change GTM Next Year
Stage 2 LPs Weigh In on How AI Will Reshape Go-to-Market in 2025
Dec 21, 2024
•
Liz Christo
6
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2025 Predictions: 3 Ways AI Will Change GTM Next Year
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Top Founder Questions About Sales Comp Plans—Answered
Tactical advice for building plans that motivate and align your team.
Dec 14, 2024
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Liz Christo
5
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Top Founder Questions About Sales Comp Plans—Answered
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What It Takes to Raise a Series B Today
Insights from top Series B investors on navigating the current fundraising climate.
Dec 7, 2024
•
Liz Christo
1
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What It Takes to Raise a Series B Today
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November 2024
Giving Thanks: Highlights from Dear Stage 2
Celebrating two years of community and five standout GTM posts for your holiday reading.
Nov 28, 2024
•
Liz Christo
2
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Dear Stage 2
Giving Thanks: Highlights from Dear Stage 2
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How to Perfect Your Pitch
Practical Advice for Telling a Story Investors Can’t Ignore
Nov 23, 2024
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Liz Christo
1
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Dear Stage 2
How to Perfect Your Pitch
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Refreshing Equity Grants: Retain and Reward Top Talent
Best practices for structuring equity refresh grants to motivate and retain your team as vesting schedules end
Nov 16, 2024
•
Liz Christo
3
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Dear Stage 2
Refreshing Equity Grants: Retain and Reward Top Talent
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Aligning Founders’ Work Styles for Startup Success
Tips for managing founder differences in work styles and priorities.
Nov 9, 2024
•
Liz Christo
2
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Aligning Founders’ Work Styles for Startup Success
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