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What Early GTM Benchmarks are Telling Us
From pipeline coverage to CAC payback, here’s where 150+ startups stand, and what to do if you're off track.
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Liz Christo
From Churn to Growth: Mapping Your Expansion Playbook
How to segment customers, define triggers, and align your GTM team
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Liz Christo
Track This Metric Before Your AI Customers Churn
Fast-growing AI startups risk losing customers unless they monitor real product usage, not just ARR.
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Liz Christo
2

May 2025

3 Simple Ways to Make Your Pricing Match Value Delivered
If your pricing model is stalling deals, it’s time to align with how your buyers think
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Liz Christo
Should You Create a New Category?
Three questions to ask before you define your own space.
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Liz Christo
1
How to Identify and Invest in Top Talent
Use these frameworks to align your leadership team and get the most from your next offsite.
 • 
Liz Christo
Building Under Constraint: The $10M/Employee Playbook
What happens when your team isn’t allowed to grow — and why that might be good.
 • 
Liz Christo
1
How to Build a Content Engine as a Team of One
How to Use AI Throughout Your Content Development Process
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Liz Christo

April 2025

How to Keep Your Manager Updated Without Overwhelming Them
A guide to managing up effectively in a fast-moving team.
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Liz Christo
The Financial Impact of Monthly SaaS Renewals
How moving from annual contracts to month-to-month renewals affects valuation, cash flow, and retention.
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Liz Christo
Breaking Down Your First Term Sheet: What Founders Need to Know
Understand key terms, common pitfalls, and how to negotiate your first term sheet.
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Liz Christo
The 25-Day Plan to Revive Closed-Lost Opportunities
Step-by-step outreach tactics for getting back in the door
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Liz Christo
© 2025 Liz Christo
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