Archive - GTM in Practice with Stage 2 Capital

When to Bet on Channel Partners Early

How to support partnerships at the seed stage without stalling direct sales.

Jan 17 • Liz Christo

What’s Working Now in GTM AI: How Rally Reimagined Win Analysis with AI

A practical look at using AI to uncover why deals really close—and how to operationalize those learnings.

Jan 7 • Mandy Cole

4 Predictions for GTM in 2026

Here’s what I think will matter most this year.

Jan 3 • Liz Christo

December 2025

Finding Your First Value Metric (Part 2)

How early-stage founders can identify and test pricing models with a limited customer base.

Dec 20, 2025 • Liz Christo

5 GTM Shifts We Saw Founders Get Right in 2025

What worked, what didn’t, and how the best teams actually put AI to work in GTM.

Dec 19, 2025 • Mandy Cole

Your New Head of Sales Just Started. Now What?

Early alignment and trust-building are key to unlocking their impact in the first 90 days.

Dec 13, 2025 • Liz Christo

Anyone Can Accomplish 3 Things in 3 Months

A CEO’s guide to (ruthless) prioritization and finding the real blockers

Dec 6, 2025 • Liz Christo

November 2025

Giving Thanks (+ some light reading for the holiday)

Happy Thanksgiving from all of us here at Stage 2 Capital

Nov 29, 2025 • Liz Christo

PIPs Done Right: Build Accountability, Not Anxiety

Make performance plans a cultural asset, not a morale risk.

Nov 22, 2025 • Liz Christo

How to Rethink Campaigns in the AI Era

A practical guide to using AI to scale smarter, more personalized marketing campaigns.

Nov 19, 2025 • Mandy Cole

Credits Aren’t a Strategy: Rethinking AI Pricing Models

Why today’s popular hybrid pricing is just a bridge to better value capture (and how to make it work for now)

Nov 15, 2025 • Liz Christo

How to Help Your Head of Marketing Win Early

Set priorities, reduce distractions, and guide them toward fast impact across GTM, content, and AI initiatives.

Nov 8, 2025 • Liz Christo

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