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5 GTM Shifts We Saw Founders Get Right in 2025
What worked, what didn’t, and how the best teams actually put AI to work in GTM.
5 hrs ago
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Mandy Cole
1
Your New Head of Sales Just Started. Now What?
Early alignment and trust-building are key to unlocking their impact in the first 90 days.
Dec 13
•
Liz Christo
3
Anyone Can Accomplish 3 Things in 3 Months
A CEO’s guide to (ruthless) prioritization and finding the real blockers
Dec 6
•
Liz Christo
5
1
November 2025
Giving Thanks (+ some light reading for the holiday)
Happy Thanksgiving from all of us here at Stage 2 Capital
Nov 29
•
Liz Christo
3
1
PIPs Done Right: Build Accountability, Not Anxiety
Make performance plans a cultural asset, not a morale risk.
Nov 22
•
Liz Christo
3
How to Rethink Campaigns in the AI Era
A practical guide to using AI to scale smarter, more personalized marketing campaigns.
Nov 19
•
Mandy Cole
4
1
Credits Aren’t a Strategy: Rethinking AI Pricing Models
Why today’s popular hybrid pricing is just a bridge to better value capture (and how to make it work for now)
Nov 15
•
Liz Christo
6
1
How to Help Your Head of Marketing Win Early
Set priorities, reduce distractions, and guide them toward fast impact across GTM, content, and AI initiatives.
Nov 8
•
Liz Christo
2
1
How to Launch New Products Without Losing Focus
A guide to introducing a new product line without distracting your GTM team
Nov 1
•
Liz Christo
2
October 2025
Turning First Meetings Into Real Pipeline
Tactical ways to improve early-stage funnel conversion
Oct 25
•
Liz Christo
1
1
Building Outbound from Scratch: A Founder’s Playbook
How the Salesmotion team turned cold outreach into a repeatable process that works
Oct 18
•
Liz Christo
8
3
2
Fundraising FOMO: How to Spark Real Momentum
How to build meaningful investor momentum that actually converts.
Oct 11
•
Liz Christo
1
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