Dear Stage 2

Dear Stage 2

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How to Build a High-Performance Sales Culture Without Burning Out Your Team
What top sales leaders do to keep teams motivated and productive.
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Liz Christo
From BDR to AE: Finding the Right Sales Mentor
No time with your manager? Here’s how to build a support system for success.
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Liz Christo
1
Raising Capital in a Tough Market
How to win investor trust despite market hesitations and higher benchmarks.
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Liz Christo
1
Making Sense of Revenue Metrics for Fundraising
How to navigate the complexities of mixed revenue models in your next fundraise
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Liz Christo
Building a Content Plan for Multiple Buyer Personas
How to create role-specific messaging without overloading your marketing team.
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Liz Christo
The Enterprise Expansion Strategy
A tactical guide to expanding your footprint within enterprise accounts.
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Liz Christo
Equity Negotiation Tips for Your Next Role
From exercising options to negotiating your next package, here are some tips for what to know about startup equity.
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Liz Christo
How to Turn Warm Referrals into a Reliable Sales Engine
Leverage your network to generate steady, high-quality leads
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Liz Christo
Rethinking Your Event Strategy
How flipping the traditional event playbook may be the key to new opportunities.
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Liz Christo
Dear Stage 2
Dear Stage 2
Dear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.
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