I'd like to offer a slightly different take on how to accomplish this, but with in a slightly different way, and potentially at less cost.
When I took on a GTM leadership role recently, one of my first responsibilities was to create our GTM stack. The first question I asked myself was whether to build or buy. I quickly realized that buying an "out of the box" solution (like https://www.origamiagents.com/, or https://www.commonroom.io/, or https://www.unifygtm.com/home-lp) was usually very expensive, but also lacked the flexibility I wanted.
I also quickly realized that building something like what Shreesh did (kuddos btw!) was beyond my capabilities, nor did I have the budget to afford someone like him.
I found a middle path: Evergrowth.com (I am sure there are likely other tools out there like it), where I effectively did everything Shreesh did, but in a less brittle way, all in one platform, and likely at a fraction of the cost.
Nothing against Rally and Shreesh (love what they are doing, actually!), but offering up that there are other alternatives. I encourage founders, GTM leaders, teams, to think broadly and evaluate many different potential solutions before picking a path.
Happy to connect with anyone who is curious and willing to go deeper on this topic.
Thanks, Mandy! GREAT article.
I'd like to offer a slightly different take on how to accomplish this, but with in a slightly different way, and potentially at less cost.
When I took on a GTM leadership role recently, one of my first responsibilities was to create our GTM stack. The first question I asked myself was whether to build or buy. I quickly realized that buying an "out of the box" solution (like https://www.origamiagents.com/, or https://www.commonroom.io/, or https://www.unifygtm.com/home-lp) was usually very expensive, but also lacked the flexibility I wanted.
I also quickly realized that building something like what Shreesh did (kuddos btw!) was beyond my capabilities, nor did I have the budget to afford someone like him.
I found a middle path: Evergrowth.com (I am sure there are likely other tools out there like it), where I effectively did everything Shreesh did, but in a less brittle way, all in one platform, and likely at a fraction of the cost.
Nothing against Rally and Shreesh (love what they are doing, actually!), but offering up that there are other alternatives. I encourage founders, GTM leaders, teams, to think broadly and evaluate many different potential solutions before picking a path.
Happy to connect with anyone who is curious and willing to go deeper on this topic.