All great points for building a direct presence, but I'd also suggest considering an indirect strategy by identifying key partners that can help break into the market with local relationships, culture, language and expertise. This will create leverage, cost effectively, as you learn the market and evaluate a greater investment in people and infrastructure. Partnerships can be an effective way to scale internationally.
Hi Liz, As you might imagine, there's not a simple answer to that question, but I'll give it a shot. First and foremost it's understanding who you're ideal partner profiles are by market and/or geo, identifying and meeting with those players to truly understand how they make money and then building a mutually beneficial partnership that drives their success. If they make money, you business will make money. There's a lots more that goes into it building the operations and processes to support those partners, just like you would your direct sales resources, but that's the simple answer. Hope that helps!
All great points for building a direct presence, but I'd also suggest considering an indirect strategy by identifying key partners that can help break into the market with local relationships, culture, language and expertise. This will create leverage, cost effectively, as you learn the market and evaluate a greater investment in people and infrastructure. Partnerships can be an effective way to scale internationally.
Great call out Tom! Would love to hear any thoughts you have on getting these types of partnerships off the ground!
Hi Liz, As you might imagine, there's not a simple answer to that question, but I'll give it a shot. First and foremost it's understanding who you're ideal partner profiles are by market and/or geo, identifying and meeting with those players to truly understand how they make money and then building a mutually beneficial partnership that drives their success. If they make money, you business will make money. There's a lots more that goes into it building the operations and processes to support those partners, just like you would your direct sales resources, but that's the simple answer. Hope that helps!