A checklist for your next big launch
Love this. AI made shipping cheap — and misalignment expensive.
Before any launch:
1-page ICP: buyer/user, #1 pain, WTP, where they research. Disqualify fast.
Written experiment: Hypothesis → Audience → Channel → Metric → Timebox → Kill rule.
Distribution & exits: exact channels/partners + motion (inbound/outbound/partner) with customer-action exit criteria (“buyer did X”).
Speed + Hypothesis + Distribution = Sales Velocity.
Love this. AI made shipping cheap — and misalignment expensive.
Before any launch:
1-page ICP: buyer/user, #1 pain, WTP, where they research. Disqualify fast.
Written experiment: Hypothesis → Audience → Channel → Metric → Timebox → Kill rule.
Distribution & exits: exact channels/partners + motion (inbound/outbound/partner) with customer-action exit criteria (“buyer did X”).
Speed + Hypothesis + Distribution = Sales Velocity.